Julie Crouch-Smith, receives Texas Destination Marketer certification

Special to the E-T

Stephenville, Texas, – The Texas Association of Convention and Visitors Bureaus along with the City of Stephenville are proud to announce Julie Crouch-Smith, Tourism and Visitors Bureau Manager for the City of Stephenville, has completed all disciplines required to become a Certified Texas Destination Marketer (TDM).

This designation was awarded by the Texas Association of Convention and Visitors Bureau (TACVB) for completing the program of work requiring a minimum of six of the twelve disciplines.

The 12 disciplines include: Texas Heritage/Cultural Tourism, Group Servicing, Administration/Finance, Marketing, Technology, Tourism Sales, Sports Sales, Policy & Advocacy, Facility & Operations, Communications, Visitor Services, and Group Sales. The program demonstrates TACVB’s strong commitment to strengthening the knowledge base of employees in convention and visitor bureaus and destination marketing organizations. Upon completion of the program, the professional TDM designation was awarded to Smith.

Smith is a native of Stephenville and graduate of Stephenville High School and Tarleton State University. With over 30 years in public relations, marketing and fund-raising, Smith worked in Austin, Los Angeles, Nashville, Minneapolis, Little Rock and Dallas before returning to Stephenville 10 years ago. Smith led the Cross Timbers Fine Arts Council prior to joining the newly created Stephenville Tourism and Visitors Bureau (STVB) two years ago. The Bureau has helped to facilitate a 7% increase annually in the income each year from Hotel Occupancy Tax prior to COVID-19.

Smith has elevated our community’s tourism identity through the creation of the VisitStephenville website and social media pages, a video and photography library, the development of marketing materials, and a tourism marketing plan. She has also helped Stephenville achieve the state designations of Texas Music Friendly Community and Film Friendly Texas Community.

Additionally, the STVB has hosted Moo-La Fest and The Wall That Heals.

“I am honored to join the ranks of my fellow certified Texas Destination Marketing practitioners.” Smith said. “This certification represents a knowledge base of the latest trends, and best practices in the tourism industry.”

Smith was recognized, and presented her award this week at the TACVB virtual annual conference.

The TDM program is administered by the Texas Association of Convention & Visitors Bureaus and serves as an educational framework for marketing Texas as a destination for both tourism and group business. The program provides a structure for continuing professional development and is offered to tourism and hospitality professionals. TACVB places a strong emphasis on best practices in the tourism and hospitality industry with core values on education, focus and leadership. The Texas Association of Convention and Visitor’s Bureaus is an organization dedicated to providing premier destination education and resources encouraging its members to be proactive and forward thinking in decision-making and programming. For more information on Texas Association of Convention and Visitors Bureaus, visit https://www.tacvb.org/.