Mac and cheese ice cream and free Panera for a year? Here's how to celebrate National Mac & Cheese Day

Say cheese, or maybe in this case, "mac and cheese."

Hot off the heels of National Fry Day, July 14 is National Macaroni and Cheese Day, and lovers of the ooey, gooey side dish will be able to snag some at a discount, or even for free.

As part of the celebration, Kraft – makers of its beloved macaroni and cheese in a box – partnered with Brooklyn-based Van Leeuwen Ice Cream to create a special macaroni and cheese flavored ice cream.

The frozen treat will be available at Van Leeuwen shops in New York City, Los Angeles and Houston on Wednesday, as well as online at vanleeuwenicecream.com, starting at 11 a.m. ET.

Mac and Cheese Day 2021 deals, contests

Hoping to satiate your appetite with some comforting mac and cheese? These are the businesses offering deals and contests on one of our favorite comfort foods.

Kraft: The brand partnered with Brooklyn-based Van Leeuwen Ice Cream to release a new macaroni and cheese-flavored ice cream. The limited-edition dessert is available at Van Leeuwen shops and online starting Wednesday and available while supplies last.

Kraft Macaroni & Cheese and  Van Leeuwen Ice Cream are introducing a limited edition treat that blends two iconic comfort foods -  ice cream and macaroni & cheese.

Lean Cuisine: The frozen food brand has a National Mac and Cheese Day sweepstakes on Twitter. Respond to this tweet with #LeanMacandCheesePlease and #sweepstakes. Ten winners will receive 10 Lean Cuisine Mac and Cheese varieties, which will be awarded as coupons with a value of $49.90, according to the contest rules.

Noodles & Company: Rewards members get a free small Wisconsin Mac & Cheese with the order of any regular entrée Wednesday. The offer is in the “Rewards” section of your account and new members can sign up on the company’s website.

Panera Bread: The restaurant is giving away a year of free Mac & Cheese to 15 winners who are members of the chain’s loyalty program. Ten winners will be from Instagram and Twitter and five from TikTok. To enter on Twitter and Instagram, say how you’re the biggest Mac & Cheese fan “without telling us you're our biggest mac and cheese fan. Post a picture or video using #12MonthsOfMac, #sweepstakes and @panerabread to enter today. On TikTok, check out @theeblackbadger for a challenge. According to the contest rules, the contest goes through July 20.

Ilana Keller of Asbury Park Press contributed to this report. Follow Kelly Tyko and Brett Molina on Twitter.