Tarleton Athletics has announced the largest advertising partnership in university history with a seven-year agreement with the North Texas Ford Dealers.
The $555,000 advertising agreement runs through 2026 and gives the North Texas Ford Dealers exclusive naming rights to the Tarleton Sports Network, which includes all of Tarleton's radio and digital broadcasts. The partnership also makes the North Texas Ford Dealers the title sponsor of the new Lonn Reisman Athletic Center's HD video board that places a large Ford oval atop the board and Ford logos on the visiting press box.
"We are so thankful to partner with the North Texas Ford Dealers and appreciate their commitment to enhancing the profile of Tarleton Athletics," said Vice President for Intercollegiate Athletics Lonn Reisman. "Having a partnership with an iconic and nationally-known brand like Ford validates our desire to expand the visibility of not only Tarleton Athletics but Tarleton State University."
The partnership with Ford started in 2014 when Tarleton Athletics agreed to a groundbreaking university advertising deal for a then-record contract for five years and $100,000.
"Ford and the North Texas Ford Dealers are proud to partner with Tarleton Athletics for the next seven years as we build upon our outstanding relationship that began in 2014," said Sam Pack, Chairman of the North Texas Ford Dealers Board and owner of Five Star Ford. "With the growth of Tarleton in Stephenville and Fort Worth, along with Tarleton's move to NCAA Division I status, we believe this is a valuable partnership that will benefit Ford dealers across North Texas."
"As a member of the North Texas Ford Dealers Board of Directors, my number one priority has been continuing the partnership between Ford, Tarleton Athletics and the Stephenville community," said Doug Montgomery, North Texas Ford Dealers board member and owner of Texstar Ford in Stephenville. "When I walk into this beautiful stadium and see our historic Ford brand on the video board and press box, it makes me proud to be a Tarleton Texan and Ford Dealer."