Summertime may be over, but the living is still easy out at Adam Carrillo’s ranch. Carrillo and his wife Heidi are getting ready to host several thousand of their closest friends when Labor Day rolls around.

Carrillo and some friends originally planned to get together over Labor Day and listen to a few bands the group knew.

“Our original plan was to just hang out with some friends, but the event just grew bigger and bigger,” said Carrillo, a veteran and founding member of the Professional Bull Riders, or PBR.

Adam, along with his twin brother Gilbert, has been riding bulls for 21 years and decided, after retiring from promotional events and bull riding, that it was time to “get a real job.”

Carrillo purchased a 210-acre property about six miles south of Stephenville and decided to renovate the land and its structures.

“I had something that was really beautiful and I wanted to make it work for me,” said Carrillo.

Carrillo originally planned to lease out the property for wedding receptions or company picnics, but then Labor Day came along.

After consulting with friends, Carrillo began work on installing public restrooms and shower facilities and clearing away tree lines to allow campers some shade. Carrillo has had tons of help for the event from many local contractors and he and his family are thankful for the support.

“It is so nice to have local sponsors. It’s a show of faith in our event and we help them out by using their stores or services. We scratch their back, and they scratch ours; it comes around full circle,” said Carrillo.

The three-day event will take place Sept. 4-6 at Carrillo’s ranch and will feature over 20 musical acts, a sanctioned barbecue cook-off hosted by Curren Dodds, two-time Hico Steak Cook-off winner and owner of Let’s Eat in Bluff Dale, a bass tournament and tons of food and beverages. Larry Joe Taylor will be taking the stage, as well as Gary P. Nunn, Johnny Cooper, Rich O’Toole and many more. Carrillo said the music will kick off every day around noon and continue until midnight.

Those wishing to camp for the duration of the festival will be allowed to do so. Tents, RVs or the like are welcome, as are coolers and floaties for the 45-acre lake that sets adjacent to the stage, though Carrillo asks that campers leave their glass bottles at home.

“We want people to come and float and get a tan and hear some kick-butt music,” said Carrillo.

Carrillo’s wife Heidi advises campers to bring some bug spray and sunscreen, but said if it is forgotten the ranch will have some for sale.

Tickets for the event are $37 for all three days, $27 for two days and $17 for one day, but if you plan on camping, tack on $15 a day to the price. Tons of vendors will be on hand to feed your appetite and whet your whistle, and a private saloon, owned by Gilbert will supply beverages as well.

If you plan on hooking up any electronics, you’d better be a VIP because only the VIP campsites will have access to on-site electricity. VIPs will also get to hang out backstage with the bands and be privy to free food and beverages all weekend for $299.

“I’ve had lots of challenges in my career and my life, but to me, this is exciting. You’re scared, but at the same time, confident. My goal is to make everyone happy and that there won’t be one person who leaves here unhappy,” said Carrillo.

Cross Timbers First Responders and Erath County sheriff’s deputies will be on hand for crowd control and a part of the alcohol sales will benefit the Cross Timbers First Responders.

For more information about the event, log on to or call (254) 968-4420 to make reservations. Tickets can also be purchased at Fiddle Creek Steakhouse, Signs and Designs, RP’s Western Wear, G-Lo’s Salon and Pack and Mail.