Along with the grand opening of Twisted J Apparel comes a slew of new jobs, thousands of dollars in revenue and a new place to shop, listen to music and enjoy a cocktail.
And that’s just what Cody and Luann Johnson had in mind when they opened the doors to their new 28,000 square foot location just last weekend in the former Clinton Anderson building.
“We bought this place about six months ago,” Cody Johnson said. “We knew we had to do something different and we wanted to have everything under one roof.”
That “something different” includes a boutique featuring Twisted J’s clothing line, a production department with custom embroidery and screen printing, radio station, stage and bar.
“We went to Nashville and saw several boutiques that had stages where local artists would come and play. That idea was really intriguing to Luann,” he said. “We had a vision of opening an upscale place where adults could come to shop, enjoy a cocktail and listen to music.”
It’s a concept that began on a much simpler scale, after the passing of Johnson’s father nearly eight years ago.
“My dad and I worked together on the Johnson Ranch,” he said. “After we lost him me and my wife came up with the name ‘Twisted J’ because of the wind turbines and because we are a little twisted.”
The name was used to open Luann’s clothing boutique five years ago in the Bosque River Center, and from there the boutique took on a life of its own.
“It just exploded,” Johnson said. “It did really good and we built a big fan base. We got lucky with the name and the brand.”
So lucky, in fact, that from January 2014 to January 2015 the company grew 431 percent.
As the couple continued to learn more about the apparel industry, they decided to start their own clothing line - the Twisted J brand.
“We got a licensing agreement with Equibrand, Cactus (Ropes) and Fast Back Ropes,” Johnson said.
They purchased embroidery and screen printing machines, hired 35 employees and moved everything into their new facility, which is located across from Lone Star Arena on US Hwy. 377.
And if that’s not enough, they are also in negotiations for a possible reality TV show next fall that will focus on the family and their business ventures.
And there’s more: The couple is in the process of purchasing Lone Star Arena.
“The purchase is contingent on a 90-day feasibility study,” Johnson said.
If all goes as planned, the Johnsons will take ownership of Lone Star Arena at the beginning of 2017.
“We know the community depends on Lone Star Arena,” he said. “It’s a vital part of the county.”
For now, however, he hopes the community will stop by Twisted J Apparel to do a little shopping, relax and take a break from the hustle and bustle of life.
“We are excited to be here and have the opportunity to do this,” Johnson said. “We want to give back to this community.”