Liz Walden is a woman who wears many hats: She’s married to Stephenville Police Officer, Jonathan Walden, is a foster mom to two little girls ages 7 and 18 months, is an Appraisal Administrator at Ag Texas, and owner of a new business as a LuLaRoe consultant.
Because LuLaRoe is a brand people may not know well yet, we asked Walden to describe her business for our readers.
“It’s primarily women’s clothing with some children’s clothing − and it’s also about confidence. We carry sizes XXS to 3XL – the company is big on making everyone feel beautiful in their own skin," Walden explains. "We currently carry dresses, skirts, tops, and leggings that are so soft some call them ‘buttery.’"
Walden just opened her business in May after cousin started selling LuLaRoe about six months ago and it’s “a successful inspiration.”
“At LuLaRoe through fashion we create freedom, serve others, and strengthen families," she said. "It’s a place where lives are being blessed and dreams achieved through love, confidence, purpose, and growth.”
Walden says LuLaRoe creates their own prints and patterns and they make a limited number of pieces with each, so their inventory is constantly changing.
“It feels like Christmas every time a new shipment comes in," she said. "Initially I wanted first pick of the inventory, and the opportunity to earn extra income. But now it’s about giving women the same bubbly confidence I get when I put a piece of LuLaRoe on.”
We asked if Walden is the sole owner, or if she has partners. She smiles and says, “I’m the sole owner, but my husband and I consider our finances as one, so I like to tease him about selling dresses.”
Walden says LuLaRoe doesn’t allow the product to be sold through storefronts.
“It started as a grass-roots out-of-home business and they want to keep it that way,” she said.
Walden is not originally from Stephenville, or the Erath County area by a long shot, in fact she’s from just about as far away as you can get in the United States.
“I’m from Bangor, Maine. Some of my family moved here, which led my sister to attend Tarleton where she met her husband," she said. "I met my husband, Jonathan Walden, at their wedding.”
She says she has a very specific vision in mind for her new venture.
“One of LuLaRoe’s main focuses is providing women with modest clothing, something my husband and I really take to heart," she said. “90 percent of my sales are online but I’m hoping that local sales will pick up. There’s nothing more exciting than seeing someone in town wearing LuLaRoe."
She adds that If someone reading this article would like to host a “pop-up” to earn free LuLaRoe stuff − no sales pitches just friends, family, and clothes – she hopes they’ll get in touch with her.
“Also I’ve heard that there’s another LuLaRoe consultant in town,” she says. “If that person’s reading this article, I hope she’ll give me a call so we can collaborate on new ideas and local events.”
To contact Liz Walden you can find her − and the items she carries – on Facebook by searching for LuLaRoe Liz Walden, or call 254-485-9235.