The Stephenville Dairy Queen store is among the first in a new wave of installations in the state to install new equipment to produce Orange Julius beverage products at Dairy Queen and thus include a product that for a long time was available only in a free-standing Orange Julius facility.
Re-introduction to the 86-year-old formula product is ongoing throughout area DQs owned by TheRichesonGroup. Originally, back in 1929, an orange juice stand owned by Julius Freed collaborated with real estate developer Bill Hamlin to develop this frothy, creamy product, and people lined up at the free-standing store, demanding, “Give me an Orange, Julius!” Thus the new product was ordered as Orange Julius. Orange Julius was named the official drink of the 1946 New York World’s Fair, and in ensuing years became known with the slogan, “A Devilish Good Drink.”
In 1987, the Orange Julius chain was bought by International Dairy Queen and in 1999 became part of Berkshire Hathaway, as part of its purchase of International Dairy Queen.
The local Orange Julius menu will feature the Original Premium, in its primary flavor as well as Strawberry Banana, Mango Pineapple and Tripleberry, which will also be the flavors for the exciting new Smoothies, made with real fruit and yogurt.
“We are proud to bring Orange Julius products into our Dairy Queen operation, and thus include right in the midst of our full menu one of the long-esteemed frothy beverage favorites,” says Doris Richeson, chairman of the board.