When the city’s new Tourism and Visitors Bureau was formed, high on its list of things-to-do was to bring new events to Stephenville.

And that appears to be happening.

On Tuesday, the Stephenville City Council gave the department the green light to hire a hot air balloon company to come to Stephenville next year for MOO-LA Fest taking place the weekend of May 31 at City Park.

“June is National Dairy Month so we are creating a celebration around our dairy heritage and identity,” said Julie Smith, manager of the Tourism and Visitors Bureau.

The event will feature music, food, fun for the kids, and of course, hot air balloon rides and a moon glow.

“All good festivals are built around food products. Since this is a modified dairy fest, we are building this around cheese and wine pairings,” Smith said. “We will also have an ice cream freeze-off.”

The city council also approved funds to boost other local events. 

• P.A.W.S. received $3,000 for Woofstock, an event aimed at raising money for a local dog park.

• The American Junior Rodeo Association received $2,500.

• Larry Joe Taylor’s Rhymes & Vines received $3,000 for shuttle service from local hotels to the event at Melody Mountain Ranch.